The Buzz 25
The 25 names drawing the most attention this week, across sports, entertainment and brands.
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New shows, films, albums, books and Broadway openings build buzz before they launch. Members see which ones are building the most right now.
Leaders in every world
The full index scores every name on reach, intensity, momentum and spending power. Here are the top five in each world. Clients get the complete rankings, side-by-side comparisons and brand-fit analysis.
Built on real signals
No surveys, no panels. Fan Equity is built from real fan behavior across multiple proprietary signals, collected automatically every day.
We have more choices than ever and the same 24 hours. Time is the scarcest thing we have, so what we choose to pay attention to is the best measure of fandom. That's what we track. But attention isn't approval. A flop can be the loudest thing in America for a week. So every name also carries a sentiment call, the way an analyst rates a stock: Long, Hold or Short.
Attention
How many fans are actively seeking out a name, every day, with years of history behind it.
Engagement
How strongly fans respond, measured per fan, so passion counts as much as size.
Momentum
Whether interest and coverage are rising or cooling, this week compared with last week.
Spending power
The economic weight behind each fanbase, from market wealth to what fans pay to show up.
Sentiment
Whether the conversation is with a name or against it this week. Long, Hold or Short, so a big number is never mistaken for a good one.
Get the full index
Request access to the complete Fan Equity Index and the weekly Buzz 25 briefing.
- Every name ranked, in every world, updated daily
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- Compare any athletes, teams, stars, titles or brands side by side
- Brand fit: which categories land with each fanbase
- Pre-launch buzz tracking for your releases